SPICED EDEN

Features a small jacquard knit throw knitted with the Shima Seiki APEX software. Made from 100% cotton, it is sustainable providing properties such as breathability, durability, insulation and comfort. Durability is important because this product will be washed and used a lot around the house. Comfort is key so the throw is soft to the touch and enjoyable to use. The ideal target market for this product would be a modern female in her 30s to early 40s. Her family just got settled into a new home, one that they are planning to keep for a while. She has a stable job that she is very proud of and has young kids. She still wants to stand out and catch people's attention with the decor in her household, this boldly colored throw with a large engineered print is perfect for that.